At the June 7 Forks Township Board of Supervisors Meeting, a 3-2 vote permitted the Forks Township Business & Commerce Association (BCAF) to purchase three “Welcome” signs to be erected by the Forks Township Public Works Department. The signs say, “Welcome to Forks Township, Founded in 1754.” Below this is BCAF’s slogan: “You’re in Good Company.”
Let me start off by saying that I am grateful that BCAF is donating these signs to the township and that an aesthetically pleasing sign would be a great addition to the main entrances of Forks Township. While this is true, I do not think the proposed sign is very aesthetically pleasing.
When I first looked at this sign, I completely agreed with what Supervisor Bob Egolf said at the BOS meeting: the font in which the word “Forks” is “one of the ugliest fonts I’ve ever seen.” It’s gaudy. The word “Forks” is difficult to read on the sign and the folds in the letters, giving them a three-dimensional feel, just move the sign from eloquent to tacky. When I think of the word “Forks,” a hard-sounding monosyllabic word, I think of it written in large, authoritative, blocked letters, similar to the way it is written on sports gear for the Forks Township youth sports programs.
Another issue with the sign, the main reason I object to it, is the tagline “You’re in good company.” I and other Patch readers know that this slogan is the slogan of BCAF, but a passerby would read it as the slogan of Forks Township. After all, the sign does say, “Welcome to Forks Township, Founded in 1754: ‘You’re in good company.’” When I think of a town having a slogan, I think of a rundown Midwestern town with one street that says something like, “Welcome to Smithville, Kansas, population 200, ‘Growing the best corn in Kansas since 1886.’” Forks Township is simply not a community that needs a slogan.
Taking Forks’ reputation into account, I do not think that this historically agricultural town should have a slogan that is a play on words regarding commerce. BCAF’s clever motto has a double meaning: it’s a good place to start a business and it’s a good, friendly community. I feel that there should be no slogan at all on the sign and that a simple “Sign Donated By…” would suffice to recognize BCAF for its generous donation.
There is still hope that these tacky signs will not be the final product. The BOS gave BCAF permission to make small edits to the sign as it sees fit. If you share my sentiment, or even if you approve of the sign, email your 5 Supervisors and let them know your opinion. Their email addresses can be found on the Forks Township website, www.forkstownship.org. Hopefully BCAF will edit the sign so that is more tasteful and deserving of being in our great community.
Post your comments below on what you think of the sign’s design!