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New Digital Billboard Infuriates Palmer Residents

Palmer Township residents say digital billboard on Route 22 disrupting their quality of life.

It's bright and blinding, ugly and interfering.

It's disrupting and disturbing, dangerous and damaging.

It's a public nuisance and visual pollution.

And it's now up along Route 22 in Palmer Township, with the above description reflecting the dismay of a group of residents who live along Hay Terrace.

Residents came out in force Monday night to protest to the Board of Supervisors a new digital billboard that they say is ruining their quality of life, killing their property values, illuminating their homes and causing sleepless nights.

After signing off to entertain offers from vendors to put up digital billboards along two spots in Palmer Township, officials got an earful from residents who say their eyes are telling them this big, bright and bold billboard is going to drive them bonkers.

"Shining light like this is a form of torture," said Jim Duffy, one of 10 Hay Terrace residents who spoke out against what they describe as a public nuisance.

"It's like sitting outside and watching a great big football screen," said Brenda Febbo about the sign in her back yard. "I feel like I'm going to a Drive-In movie."

Supervisors Chairman Dave Colver tried to ease the crowd, telling them that the billboard's activation Friday caught him off guard and that Monday was the first day he was able to address the issue since township offices are closed on weekends.

Colver stated that the township held numerous public hearings and multiple meetings on digital billboards and stated that their regulations for spots on Routes 22 and 33 were modeled and regulated by the state Department of Transportation.

He said the billboards are being tested and have not received a certificate of occupancy yet from the township.

"They're legal to be there," he said. "I can't answer about the lighting cause they are being tested. The lighting is the biggest culprit."

Many residents said the light from the billboard shines into their homes and is even interfering with their television reception.

Duffy cited studies on how the billboards are a highway safety issue, causing disruptions that lead to accidents.

He mentioned a Wisconsin study that suggested a 35 percent increase in accidents due to digital billboards and a $30,000 decrease in property values, according to another study.

Duffy suggested that the billboards be shut off at 9 p.m.

While Colver said that the permit does not mandate time limits, he believed the township could control the light spillover into residential homes.

"I guess 99.9 percent of this is light and night," he said.

Colver said the township would look into the complaints.

WILFREDO G. SALCEDO, Sr. March 12, 2013 at 07:10 pm
Billboards should be outlawed...None can be seen along Ohio highway (I-80).
Janet Givnin March 14, 2013 at 01:46 am
Weird, was in a a Palmer Township meeting, years ago. The township did not want to allow Jimi-Johns Deli to have a larger sign in their deli window. Because they didn't want it to look like "McArthur Road in Allentown" Hmmm, now ten years later take a look at Rt. 248. Hmm, not looking like McArthur Road. What a joke. Take down the billboard by Hay Terrace and let people resume some quality of life. And stick to what you said, "you don't want it to look like McArthur Road in Allentown".
Ron Bennington March 15, 2013 at 04:51 pm
where were these NIMBYs when the billboard ordinances were publicly discussed and advertised multiple times.... care about your community before the ordinance is passed and show up for supervisor meetings
Ron Bennington March 15, 2013 at 04:52 pm
there is a new board and new thinking, revenue is key, build baby build
Ron Bennington March 15, 2013 at 04:53 pm
where were the people in this neeighborhood when they were notified and it was advertised in multiple newspapwers that a digital billboard was proposed at this location....no one showed up at the meetings, not one person
b johnson March 16, 2013 at 05:15 pm
The township never notified me. Also what kind of advertisements were posted? In the classified section? Do YOU read those every day? Where else were the adverts posted? Had I known about the sign, you can bet that I would have been at the next supervisor's meeting, so do us all a favor and get off of your high horse.
b johnson March 20, 2013 at 12:16 pm
Just heard that there was a car accident on Rte. 22 West this morning that occurred in plain sight of the billboard. One wonders whether this eyesore contributed to the accident in any way??
3IDMom March 21, 2013 at 05:06 pm
Yes, single vehicle accident - hit the concrete median right by the billboard right around 8 a.m.. Could the driver have been distracted reading the sign? I don't know if anyone has noticed, but if one is headed west on Rt. 22, the sign isn't visible until one is almost on top of it. The Greenwood overpass and trees on the left obstruct the sign. Once one is upon it, there's only time for one message to be read. And, if you're headed east on Rt. 22, there's a hill approaching the billboard and again, it's not visible until one is on top of it. Seems this was a terrible location - so why was it put here?
3IDMom March 23, 2013 at 12:30 pm
What electronic billboard is shining in your bedroom at night? We "NIMBYs" were entrusting these elected officials to make common sense decisions for the good of the township, and a desire to do the right thing for residents/taxpayers. This sign does nothing for Palmer (other than being a cash cow for the owner of the property).The Township Supervisor's site states "Under the Second Class Township Code the Board is charged with the general governance of the township to secure the safety, health and welfare of its citizens." You say it was advertised in the newspaper. How would one know if they're not a subscriber? That's not an excuse to disrupt the lives of an entire neighborhood. I invite you to Hay Terrace after dark. Talk to residents who are unable to sleep because they're bedrooms are illuminated. A common theme at all the meetings was that the sign would not impact any residential areas. Margaret Kyle, account executive with Lamar Advertising objected to that part of the ordinance" (turning off board from 11 pm-6 am) "She said her company doesn’t even consider putting up a sign where it could bother neighborhoods. And it wouldn’t sell advertising in municipalities with a lights-out ordinance either. I don’t want a light from my billboard coming into a person’s bedroom,” Kyle said." So apparently, even if residents had shown up, they would have been assured by her words.
WILFREDO G. SALCEDO, Sr. March 23, 2013 at 03:24 pm
http://www.latimes.com/news/opinion/editorials/la-ed-billboards-los-angeles-20130321,0,2110938.story
Charles Young March 29, 2013 at 10:55 pm
The company was permitted to install a digital billboard. They did their financial plan based on the regulations in force, calculating the return on investment before spending $350-500,000 to build this sign. The time for complaint was at the public meetings not now. Unless the Town wants to buy the billboard back from the owners!
b johnson April 1, 2013 at 06:34 pm
As I understand it, the regulations in-force "evolved" during the application process, perhaps under less than "transparent" means, and, SURPRISE!, the changes benefited the billboard's owner. (to the detriment of the affected residents, myself included)
Also, FYI, the "concerned & caring" owner is leaving this monstrosity on at full intensity 24/7, without an occupancy permit, until the zoning meeting in May. (if that is not cancelled either). The only time it has gone down, so far, is when the generator that currently powers it runs out of fuel. After all, why should he care? It's not lighting up the neighborhood where he lives. As I said before about attending the public meetings, there was minimal, even though there was, hopefully, legal notification about this billboard, not too many people if any, showed up at the meetings before the supervisors approved this eyesore. From now on, I can guarantee you that I will be at every meeting that actually happens I am able to attend. Fool me once, shame on you. Fool me twice, shame on me.
b johnson April 7, 2013 at 03:30 am
What a hypocrite! http://www.lehighvalleylive.com/bethlehem/index.ssf/2012/10/developer_abraham_atiyeh_seeki.html
b johnson April 7, 2013 at 03:34 am
Just Google "Abraham Atiyeh", see what comes up and make your own conclusions.
Charles Young April 7, 2013 at 06:28 pm
the anger evident is warranted when anyone's life is upset. however the anger will not do any good in solving or resolving the problem. Nor will the spin from the supervisors. saying the board is under test is ludicrous! no one will spend the money to build one of these without assurance that it has been permitted.
bringing in studies and other data from other areas and states does no good for two reasons, it is too late in the permitting process and because the studies pro and con are all biased. to influence the process pressure the town, the builder and the land owner to get some remediation. light shielding with trees and other blocks, time allowed to operate and boycott the advertisers
b johnson April 7, 2013 at 09:20 pm
You are 100% correct about anger not helping but I truly feel the folks on Hay Ter. were betrayed by both the township and the developer. Both claim that legal protocol was followed in the application, notification and approval processes but, based on my reaction and those of my neighbors, there seems to be a gap between what is legal and what is the right thing to do. It seems the township did the legal bare minimum it had to to do to protect the interests of its residents and, based on his lack of action once the concerns of the neighborhood came to light, it seems that the developer could care less about anything other than his balance sheet.
You mention planting trees to act as a shield from the light pollution but they will only work until they can grow to sufficient height to block the view of the billboard and, regardless of their height, will only be effective while they have leaves on them. As far as the "other blocks" you mention are concerned, please elaborate on what could realistically be done?
3IDMom April 7, 2013 at 09:37 pm
Supervisors Meeting Mon., April 8th at 7:00 p.m. Digital billboard update on agenda under Old Business.
Charles Young April 8, 2013 at 12:41 pm
B Johnson
My first instinct was to read the Town ordinances on signage... 190-171 and 190-187. Easy to access from the Town Web site. Looking at those laws there had to be a variance given to the builder, especially as it relates to light nuisance. That meant hearings. There is a state statute as well 36PS 2718.10 but I have not gotten to that yet. It has been my experience that this Board of Supervisors favors the developer and development more than the resident. I would bet the Board never took a field trip to the site to see the proximity to Hay Terr. Who owns the property on which the sign stands, they are part of this as well, and will be collecting a couple of thousand dollars a month in lease fees onvce the sign is operating. As to other blocks of the sign other than trees or foliage... what ever is developed needs to shield the homes from the sign. A substantial earthen berm with trees on top helps get the height required to form a block. Building of the berm (10-12 ft) with trees of a minimum height (Town specs allow for 4 ft trees) needs to be the responsibility of the sign owner and the property owner
b johnson April 13, 2013 at 03:06 pm
Charles Young
I appreciate your response; thank you for the references. Blocking the light with anything, in this case, will be problematic. The neighborhood is situated on sloping ground and the billboard is sitting at the highest point above all the houses. Any berms, walls, or trees would have to be very tall indeed to block the light, especially for those situated further down-slope. Because of this I am not sure any light barriers would be practical or cost effective.
Armed Citizen April 18, 2013 at 01:17 am
Sunglasses and baseball caps are more cost effective than berms, walls and trees. Plus there's the 'cool' factor.
RoadWarrior610 April 18, 2013 at 02:41 am
Lame.
Charles Young April 19, 2013 at 02:05 pm
These complaints are all late in the process. Looking at the Supervisors minutes, the billboard ordinance was completely reviewed in public meetings each month from Sept 13, 2011 through the end of the year. The Supervisors discussed siting, lighting, motion etc and made changes to various sign ordinances including 190 -161,173,176 (distance from residential), 189 (lighting). It looks like the resolution passed on Dec 27, 2011.
RoadWarrior610 April 20, 2013 at 01:00 pm
Why then were the residents caught off-guard? I know for a fact that many of them are well-informed and involved people. Just because the the billboard meets all the pertinent ordinances it is far from clear:
- how they were met; - what was the timing in which they were met; - the degree of openness in which the deliberations were made; and - who exactly benefits from where this sign is placed???
Charles Young April 21, 2013 at 01:40 pm
How many people go to a Supervisors meeting? Very few. The meetings are regular and the agendas and minutes posted. Residents apparently did not pay attention to the sign ordinance modifications as they were discussed in the Supervisor meetings in 2011. This was not a secret.
Now if you want to say that the Supervisors should have recognized the importance and impact of these signs and their actions... and they should have held sign specific public hearings... I totally agree. But it is the habit and practice of this Board of Supervisors, and many if not most others, to act "for" the public. Often the results favor a developer, builder and in this case sign operator.. to the detriment of the public. Your course of action sue and vote them out! There are two Supervisor positions open for this November election. What will you do.
RoadWarrior610 April 21, 2013 at 10:09 pm
Charles Young
It's a nice idea to intend on going to every supervisors and zoning board meeting but many people may have other obligations that limit their ability to attend. Are you suggesting that one should go to every meeting in order to keep the supervisors focused on doing their jobs? This current bunch does not deserve to be re-elected. No comments at this time concerning lawsuits. As far as throwing my hat in the ring? I do not know, will you?

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Ervin Kistler June 16, 2013 at 12:55 pm
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Cecilia Fritz June 18, 2013 at 10:19 am
Perhaps if the pay scale changed to an incentive type scale - pay as you win, or pay for a cleanRead More drug test things may change. I am amazed at the salaries these persons are getting and the performance just does not match up.
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Ruin Tomorrow Jr June 8, 2013 at 06:12 pm
the Phillies are a garbage team just like Miami and Milwaukee
Mike Shortall June 10, 2013 at 11:53 pm
Anyone who follows the game and this team KNEW they had to play very, very good fundamental baseballRead More and stay very, very healthy to contend. So far neither has happened consistently enough, though there have been flashes of it for short stretches. I worry more about the injury bug right now because it robs the team of those who - in the recent past - have been more consistent (Utley, Ruiz, even Kratz, not so much Doc). That being said, there's still a lot of baseball left and plenty of time to decide whether to be Buyers or Sellers in July. 8 1/2 games out is not a good sign, but it's still too early to selling guys off. And I definitely wouldn't trade a Domonic Brown at this point regardless. They'll need someone to build around if they do decide to sell off eventually.
Joe Sommers June 11, 2013 at 12:23 pm
Your on Drugs Ruin Tomorrow. Miami is garbage ...The Mets are juts as bad. , The Nationals areRead More right with the Phillies. The entire NL is mediocre. Trade Domonic Brown???? You know nothing !
Ike May 26, 2013 at 01:22 pm
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metsfan May 28, 2013 at 01:03 pm
fire ruben
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Here and Now May 27, 2013 at 01:29 am
go phillies
la verdad es una droga May 29, 2013 at 05:58 pm
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KEN MORGAN May 11, 2013 at 01:56 pm
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Tom -- I just read the book "The Rotation," which is all about that year. You should readRead More it. Great stuff.
Tom Kearney May 11, 2013 at 02:18 pm
Thank You, Dino will do! :-)
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Tara White May 5, 2013 at 12:14 am
Thats a good question, i i was settle, no one will know, and why because it was hush, hush as usual!
Tara White May 5, 2013 at 12:19 am
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If a bunch of out of town investors, operators and others in a new housing complex are paying forRead More schools and other local services like fire and police based on an August 28, 1950 agreement that has them paying next to nothing --then seniors as home owners are in big trouble as is every other homeowner in EASD .
Barbara P-K April 29, 2013 at 07:13 pm
Give them a chance...they just swept the Mets. This is only the beginning.
kevin April 29, 2013 at 07:21 pm
4 games back on the best team in the NL with only 136 games to go. Press the panic button!
Joe Sommers April 30, 2013 at 11:39 am
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anonymous April 17, 2013 at 04:23 pm
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Why wait for the season to develop? Judge the team based on four games. Don't even bother watchingRead More or following them the rest of the year. After all, most of you have made up your minds.
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Robert.....3 main concerns with your statement(s) 1. Spelling is your friend 2. Grammar is yourRead More friend 3.Punctuation is your friend
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